Google Ads · Meta Ads · LinkedIn
Paid Ad Landing Pages
Built to Convert.
A landing page is a standalone web page built for a single purpose: turning a click into a consultation. Unlike a homepage, there's no navigation, no distractions — just the right message for the right audience at the exact moment they're searching.
The four pages below were built for WAFS's Google Ads, Meta, and LinkedIn campaigns. Each one is tailored to a specific service, targets a distinct audience segment, and is engineered to maximize qualified lead volume from paid traffic.
No Nav, No Distractions
Every element drives toward a single action: book a consultation. No global navigation, no outbound links.
Above-the-Fold Forms
Lead capture appears before the visitor scrolls — critical for mobile ad traffic where attention is measured in seconds.
Google & Meta Ready
Copy, layout, and compliance language optimized for both ad platforms. Each page matches its traffic source's intent signal.
The Campaigns
Four Pages. Four Audiences.
Seattle Small Business Tax Planning
Targets business owners actively searching for tax reduction strategies. Above-the-fold consultation form, social proof from Seattle CFOs, and a tight CTA focused on the WAFS discovery call.
Fractional CFO Services
Built for funded startups and growth-stage companies that need senior financial leadership without a full-time hire. Heavy use of credibility signals and specific outcome language.
Protect Your Legacy
Designed for high net worth families and business owners thinking about estate planning, wealth transfer, and legacy. Warm, editorial tone with trust-focused copy and a soft consultation CTA.
Business Sale & Exit Planning
For owners 12–24 months from a liquidity event. Positions WAFS as the integrated CPA/CFP team that handles tax strategy, deal structure, and post-exit wealth — not just compliance.