/Zones, LLC
Case Study
Zones, LLC — Driving Double-Digit Growth Through Strategic IT Brand Leadership
How strategic brand leadership drove double-digit YOY revenue growth for Zones across Dell, HP, Lenovo, Microsoft, and Intel portfolios.
Organization
Zones, LLC — A leading provider of IT solutions and services, managing multimillion-dollar portfolios for global technology leaders including Dell, HP, Lenovo, Microsoft, and Intel.
The Challenge
Zones needed to accelerate year-over-year revenue growth across its strategic IT brand portfolios in a highly competitive channel environment.
- Deepening engagement with top-tier OEM partners
- Equipping sales teams with resources to sell more effectively
- Aligning marketing, training, and incentive programs to drive measurable growth
- Sustaining momentum across multiple product lines while adapting to shifting market priorities
The Approach
As Director of Strategic Brands, Brad Stave led a high-performing team of marketing managers, project managers, and relationship brand managers to design and execute a comprehensive growth plan across Zones' major technology brand portfolios.
- 1Designed joint business plans with Dell, HP, Lenovo, Microsoft, and Intel brand teams
- 2Built sales enablement programs including training, toolkits, and incentive structures
- 3Coordinated co-marketing campaigns with OEM partners to amplify reach and credibility
- 4Created performance tracking systems to measure and optimize portfolio ROI
- 5Led cross-functional teams to maintain alignment across sales, marketing, and partner relations
The Results
Under Brad Stave's strategic brand leadership, Zones achieved double-digit year-over-year revenue growth across its primary technology brand portfolios. Sales team productivity improved through targeted enablement programs, and OEM partner relationships deepened — resulting in expanded co-marketing investment and increased partner-driven revenue.
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