Podcast
Production
Full-service podcast production from concept to launch — audio engineering, creative development, hosting, website design, and the promotion strategy that gets a show found.
Let's Talk Podcast ProductionThe Concept
A podcast is a brand asset. Treat it like one.
Most podcasts stall for the same reason: the production burden — recording, editing, hosting, publishing, promoting — falls entirely on one person with no system behind it. Episodes get inconsistent, momentum stalls, and the show never builds the audience the content deserves.
Ascend runs podcast production the same way it runs every other engagement: as a complete system, not a checklist of disconnected vendors. Brad Stave personally engineers, hosts, and produces The Wide Lens Podcast — one of the fastest-growing new long-form interview podcasts, drawing tens of thousands of listeners across Apple Podcasts, Spotify, and YouTube — and brings that same hands-on production discipline to client engagements.
That means the same person who understands your brand strategy is also the one in the editing chair — so the show sounds right, looks right, and gets promoted with the same rigor as every other marketing asset you invest in.
Full-Service
Concept through launch and promotion
Hands-On
Personally engineered, hosted, and produced
Tens of Thousands
Listeners across Apple, Spotify, YouTube
Fastest-Growing
Category standing for The Wide Lens Podcast
The Work
What I deliver
Eight engagements that take a podcast from concept to a consistently published, promoted show.
Show Concept & Format Development
Define the show's premise, format, episode structure, and target audience — the strategic groundwork that determines whether a podcast has staying power or fizzles after a handful of episodes.
Audio Engineering & Post-Production
Record, mix, and master every episode to a consistent, professional standard — noise reduction, leveling, and edit passes that make a show sound like it belongs next to the shows it's competing with.
Show Branding & Creative Identity
Design the cover art, episode graphic templates, intro/outro treatment, and visual identity that make a show instantly recognizable across every platform it appears on.
Podcast Website Development
Build a dedicated podcast website with episode archives, show notes, and subscribe/listen links across platforms — giving the show a real home instead of just a feed.
Hosting & Distribution Setup
Configure podcast hosting and submit the feed to Apple Podcasts, Spotify, YouTube, and other major platforms, with the metadata and categorization that support discoverability.
Guest Booking & Interview Prep
Coordinate guest outreach, scheduling, and pre-interview briefing so every episode is well-prepared and the conversation stays focused and compelling from the first minute.
Episode Promotion & Social Content
Cut clips, quote graphics, and episode-specific social content for every release — turning a single recording into a full week of promotable content instead of one feed entry.
Publishing Cadence & Show Growth
Establish a sustainable publishing rhythm and track download/listener trends over time, adjusting format and promotion based on what's actually growing the audience.
The Value
What changes when a podcast has real production behind it
A show stops being a side project once it has the same systems and discipline as any other marketing channel.
Inconsistent, sporadic episodes
A reliable publishing cadence listeners can count on
Rough, self-edited audio
Professionally engineered episodes that sound like a real show
A show with no visual identity
Cohesive branding across cover art, social, and episode assets
A feed with no home
A dedicated website that builds credibility and SEO/GEO presence
One recording, one post
A full promotion cycle of clips and content per episode
Growth left to chance
A tracked, adjusted strategy built to grow the audience over time
Who It's For
Organizations and individuals ready to launch or fix a show
I work with founders, executives, and organizations who have something worth saying — and need the production behind it to match.
Founders and executives building a platform
Leaders who want a podcast as a credibility and relationship-building asset, but don't have the time or production skill to run it themselves.
Organizations launching a branded show
Companies and nonprofits that want a podcast as part of a broader content and thought-leadership strategy, produced with the same brand discipline as their other marketing.
Existing shows that have stalled
Hosts with a podcast already live but struggling with inconsistent production, weak audio quality, or no real promotion strategy behind each episode.
Anyone starting from a blank page
Individuals with a concept and no production infrastructure yet — who need the full path from idea to a professionally produced, discoverable show.
Start the Conversation
Ready to build a show worth listening to?
Whether you're launching a first episode or fixing a show that's stalled, I'd love to hear what you're trying to build. Let's talk through the concept and what production behind it could look like.
brad@ascendsmartly.com · 253.486.2452