Growth Marketing
Strategy
Build marketing into a disciplined, scalable growth engine — not just campaigns, but the systems, frameworks, and data infrastructure that make every investment compound over time.
Let's Talk GrowthThe Concept
Marketing isn't a campaign. It's an engine.
Most organizations treat marketing as a series of disconnected initiatives — a campaign here, a launch there, a new channel when the last one stalls. The result is unpredictable growth, wasted spend, and a team that can't explain what's working or why.
Growth marketing strategy changes that. It means building the full-funnel architecture that connects every investment to a measurable outcome, aligns creative with conversion data, and turns each campaign into a building block for the next one.
My approach starts with your goals, your audience, and your current state — then builds the strategy, systems, and measurement framework that gives your marketing real traction.
20+
Years of growth marketing leadership
3
Sectors: nonprofit, tech, corporate
30+
Country markets managed
Record
Q1 donor revenue for Water Mission
The Work
What I deliver
Eight specific engagements that build a complete growth marketing capability from the ground up.
Full-Funnel Strategy Development
Map every stage of the customer journey — from awareness through acquisition, activation, and retention — with clear channel roles, budget rationale, and sequencing logic so every dollar works toward a defined outcome.
Audience Segmentation & ICP Definition
Research and document ideal customer profiles, persona frameworks, and segmentation logic that sharpen targeting, reduce wasted spend, and ensure your messaging reaches the people most likely to convert.
Campaign Architecture & Channel Mix
Design integrated campaign structures that align the right message to the right channel at the right moment — balancing paid, organic, email, content, and partner channels based on your goals and resources.
KPI Frameworks & Measurement Design
Define success metrics, attribution models, and reporting dashboards that connect marketing activity to business outcomes — replacing vanity metrics with the signals that actually drive decisions.
Go-to-Market Planning
Coordinate product launches, campaign rollouts, and seasonal initiatives with precise sequencing, messaging alignment, and cross-functional dependencies mapped so nothing falls through the cracks.
Testing Roadmaps
Build structured A/B, messaging, and creative testing programs that compound insights over time — moving from intuition-based decisions to a disciplined learning engine that gets smarter with every campaign.
Marketing Technology Stack Assessment
Audit your current tools, identify gaps and redundancies, and recommend the right integrations, automation, and infrastructure for your team's scale — so your tech stack accelerates growth instead of slowing it down.
Executive Reporting & Strategic Insights
Translate performance data into clear strategic recommendations that guide leadership decisions — bridging the gap between marketing execution and boardroom conversations about growth, investment, and direction.
The Value
What changes when strategy is right
The organizations I work with don't just run better campaigns. They build a different relationship with growth.
Fragmented tactics
Integrated, full-funnel strategy with clear ownership at every stage
Guesswork and gut feel
Measurable attribution tied to revenue, donor growth, or pipeline
One-off campaigns
Repeatable growth systems that compound results over time
Marketing as a cost center
Marketing as a measurable, scalable driver of organizational growth
Disconnected channels
A coherent channel mix where paid, organic, and CRM work in concert
Reporting that doesn't answer questions
Dashboards and insights that move strategy forward
Who It's For
Organizations ready to grow with intention
I work with leaders who know something needs to change — and are ready to build the strategy that makes it happen.
Nonprofits scaling beyond word-of-mouth
Organizations that have grown through relationships but need a disciplined acquisition engine to reach the next level of donor, member, or constituent growth.
B2B companies entering new markets
Technology, services, and professional firms launching into new segments, geographies, or buyer personas who need a go-to-market strategy grounded in data — not assumptions.
Growth-stage businesses outgrowing ad hoc marketing
Companies that have proven product-market fit and are now ready to build the systems, team alignment, and measurement infrastructure that support scale.
Organizations preparing for a major initiative
Teams gearing up for a capital campaign, product launch, rebrand, or fundraising push who need strategy, sequencing, and execution aligned before the clock starts.
Start the Conversation
Ready to build a growth engine for your organization?
Whether you're starting from scratch, rebuilding after a plateau, or preparing for a major initiative — I'd love to hear where you're trying to go. Let's talk through your goals and see if there's a path forward together.
brad@ascendsmartly.com · 253.486.2452