Digital Acquisition
& Growth
Find, attract, and convert new audiences at scale — with the right channel mix, creative strategy, and measurement infrastructure that makes every dollar compound.
Let's Grow Your ReachThe Concept
Digital growth isn't about spending more. It's about spending smarter.
The organizations that win at digital acquisition aren't the ones with the biggest budgets. They're the ones that have built the systems to know what's working, eliminate what isn't, and scale the winners — fast.
Digital acquisition strategy means designing the integrated channel ecosystem that puts your message in front of the right people at the right moment — and then converting that attention into the contacts, donors, or customers your organization needs to grow.
My approach combines channel strategy, creative intelligence, conversion optimization, and attribution design into a single, coherent system — so growth is repeatable, not random.
Multi
Channel: paid, organic, social, content, email
B2B
& nonprofit digital acquisition expertise
SEO
GEO, AEO and IEO optimization strategy
Data
Attribution from first touch to conversion
The Work
What I deliver
Eight engagements that build a scalable digital acquisition engine from the ground up.
Digital Channel Strategy
Assess and select the right mix of paid, organic, social, and content channels based on where your audience actually is — and design the role each channel plays in the full acquisition funnel.
Paid Media Planning & Optimization
Design and manage paid search, social, display, and retargeting programs with clear targeting logic, creative testing frameworks, and performance benchmarks tied to real business outcomes.
SEO & Content Strategy
Build the organic search foundation that drives sustainable, compounding traffic — from keyword architecture and content mapping through technical SEO and editorial calendar development.
Landing Page & Conversion Optimization
Design and test high-converting landing experiences that turn traffic into leads, donors, or customers — with clear value propositions, friction-reducing design, and systematic A/B testing.
Lead Generation Programs
Develop the offers, gated assets, forms, and nurture sequences that fill the top of funnel with qualified prospects — and hand them to sales or development teams ready for conversion.
Social Media Strategy
Build channel-specific strategies for organic growth, audience development, and community building — tailored to platform behavior, content formats, and your audience's native consumption habits.
Analytics & Attribution
Implement the tracking infrastructure, attribution models, and reporting dashboards that show exactly what's driving acquisition — and give you the data to invest more of what works.
Growth Experimentation Framework
Design the testing infrastructure and experimentation cadence that identifies winning channels, messages, and offers — and builds a culture of data-driven decision-making across the marketing team.
The Value
What changes when acquisition is a system
The best digital acquisition programs don't feel like marketing. They feel like a reliable pipeline that just keeps producing.
Spray and pray spending
Precision targeting with clear ROI and cost-per-acquisition benchmarks
Organic traffic guesswork
SEO strategy tied directly to business goals and search intent
Traffic that doesn't convert
Optimized conversion paths that turn visits into pipeline
Channel-by-channel thinking
Integrated acquisition system where channels amplify each other
Reporting that doesn't answer "why"
Attribution model that shows where revenue is actually coming from
One-time campaigns
Scalable growth programs that compound returns over time
Who It's For
Organizations ready to build a real digital growth engine
I work with leaders who are tired of guessing which channels work — and are ready to build the infrastructure to know for certain.
Organizations entering digital acquisition for the first time
Nonprofits, institutions, and businesses that have relied on referrals and relationships — and are ready to build the digital infrastructure that creates a scalable, repeatable flow of new contacts.
Brands looking to scale proven digital programs
Organizations that have seen early success in paid or organic channels and now need the strategy, creative testing systems, and measurement infrastructure to scale spending confidently.
Nonprofits building digital donor acquisition
Development teams moving beyond direct mail and event-based giving who need the digital strategy, content approach, and paid media expertise to grow their online donor base cost-effectively.
B2B companies with underperforming digital presence
Organizations investing in SEO, content, or paid media without a clear strategy — and finding that traffic doesn't translate to pipeline in the way leadership expects.
Start the Conversation
Ready to turn your digital channels into a growth engine?
Whether you're building digital acquisition from scratch or trying to scale what's already working, let's start with a direct conversation about your goals, your current state, and where the opportunity is.
brad@ascendsmartly.com · 253.486.2452